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Signing the Code of Practice on transparency of AI-generated content / Signatory Form and instructions - FAQ

Signing the Code of Practice on transparency of AI-generated content / Signatory Form and instructions - FAQ

Signing the Code of Practice on transparency of AI-generated content / Signatory Form and instructions and FAQ

ID 26487 | 21 Giugno 2026 / Allegati (EN)

This code of practice supports compliance with the AI Act transparency obligations related to marking and labelling of AI-generated content.

The obligations under Article 50 of the AI Act (transparency obligations for providers and deployers of generative AI systems) address risks of deception and manipulation, fostering the integrity of the information ecosystem. These transparency obligations, applicable from 2 August 2026, complement other rules like those for high-risk AI systems or general-purpose AI models. They pertain to marking and detection of AI-generated content and labeling of deep fakes and certain AI-generated publications.

The Code of Practice on transparency of AI-generated content was drawn up by independent experts in a multi-stakeholder process facilitated by the AI Office. It helps providers and deployers of generative AI systems to comply with the AI Act’s obligations for labelling and marking of AI-generated content – Article 50(2),(4) and (5) of the AI Act. Even though adherence to the code is voluntary, the transparency requirements under article 50 of the AI Act are legal obligations.

Code of Practice

The Code of Practice on transparency of AI-generated content (PDF) has 2 sections:

- Section 1: Providers - Rules for marking and detection of AI-generated and manipulated content
- Section 2: Deployers - Rules for labelling of deepfakes and AI-generated and manipulated text

The EU has also created a set of icons that deployers of generative AI systems may use to label their AI-generated content.

The code, published on 10 June 2026, is currently undergoing an adequacy assessed by the Commission and the AI Board. It will be complemented by Commission guidelines on the scope of the transparency obligations laid down in Article 50 of the AI Act.

Following a positive assessment of the code, all providers and deployers who sign it can rely on its measures to demonstrate compliance with the AI Act’s rules for labeling and detection of AI-generated content, deep fakes and certain text publications. This will reduce their administrative burden and give them predictability, legal certainty and trust across all Member States. 

By contrast, providers and deployers that decide to comply through other means will have to demonstrate that those measures are adequate. This will be assessed individually by different market surveillance authorities. Signatories to the code will also collaborate in the Signatory Taskforces, which will be set up to share practices and advance the implementation of the marking and labelling.

The code promotes a consistent, practical and proportionate implementation of the AI Act’s transparency obligations. It does not replace the AI Act or the Commission’s guidelines on Article 50 AI Act. However, it provides an EU-wide recognised practical framework for signatories to demonstrate compliance with those obligations.

Providers and deployers of generative AI systems may sign up to the code. 

Signing the Code of Practice on transparency of AI-generated content

The Code of Practice on Transparency of AI-generated content was published in June 2026. Providers and deployers can sign to as a way to comply with the obligations for transparency of AI-generated content.

The AI Office invites providers and deployers to sign the Code of Practice on Transparency of AI-generated content.

With their signatures, providers and deployers of generative AI systems signal their intent to adhere to the code of practice as a way to comply with the obligations for transparency of AI-generated content (Article 50(2) and (4) of the AI Act).

For signatories, future enforcement will be focused on monitoring adherence to the code, which offers greater predictability, legal certainty across the EU, as well as reduced administrative burden. Organisations who sign the code will enjoy streamlined compliance, regardless of their place of establishment, operation and competent market surveillance authorities. 

Signatories will be publicly listed in July 2026, ahead of the entry into application of the AI Act’s obligationsfor marking and labelling of AI-generatedcontent on 2 August 2026.

Any provider and deployer of a generative AI system may sign the code by completing the Signatory Form and sending it to Questo indirizzo email è protetto dagli spambots. È necessario abilitare JavaScript per vederlo.. The form should be signed by a person with sufficient authority to bind the provider to the code. For instance, a senior executive.

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Fonte: CE

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Testata editoriale iscritta al n. 22/2024 del registro periodici della cancelleria del Tribunale di Perugia in data 19.11.2024